Florence Welch, majestic ginger and lead singer of Florence and the Machine, kicked off their North American tour last night at the Greek Theatre in Los Angeles wearing the first of the Gucci costumes that have been designed for this tour. Frida Giannini designed this beautiful mimosa silk chiffon gown to best capture and combine the style of Florence as well as the current Gucci-look. That corsage is probably the best reflection of this pairing and I think that Florence looks amazing. And absolutely true to her personal style. This is a very well conceived joint venture. Excellent job everyone.