Tuesday, June 14, 2011
Angelina Jolie Shows Us Her Core Values for Louis Vuitton
Well the new one is out. It is smart and features a (more) natural Angelina Jolie on a boat in Cambodia where she does an awful lot of charity work and investment. Apparently she is wearing her own clothes and is make-up free. Well, I don't know about that. But I do know that her bag is her own LV that she has used for years. That the image is beautiful. And that her message is stirring and strong - "a single journey can change the course of a life." When you put it in her personal context of her eldest son Maddox, who she adopted from Cambodia, changing both of their lives forever, I can feel a bit of that old familiar tight throat thing again.
Nothing beats a campaign that can capture your aesthetic and your heart. Well played Louis Vuitton.
PS: Please click on the image to make it bigger