Monday, March 7, 2011
Katy Perry is the New Face of GHD
And now Mrs Brand is the new face of the ghd brand. And we bet it's going to cause some fireworks. (See what we did there? That's the way we are rolling today.)
And David LaChapelle will be shooting the campaign so we can expect some real surprises and lushness in the images. I can't wait to see them.
It's pretty cool that ghd are putting their money where their metaphorical mouths are and have signed on to be the international tour sponsor for Katy's "California Dreams 2011" tour as well, which is now ongoing in Europe. Good partnership - let's see how the campaign rolls out.